Sometimes there are companies who are so entrenched in the market they are in; they seem to shrug off the changing of the advertising world because of successes in the past without it. From this, Colautti came to us with a unique situation: help a company who has been the best in its category transcend the traditional platform and become reborn in a digital universe – while keeping the current users happy.
We could not be more excited.
You see, Colautti is known for its customer service, quality in craftsmanship and efficiency. They are the leaders in Windsor & Essex County for all things flooring and counter tops and have been for over 90 years – so when they approached us to reinvent them we were honoured. We wanted to keep the website clean and professional, while still incorporating style.
They needed 3 things essentially:
1- Redesigned Logo
2- Brand Development
3- Search Engine Optimization with their website
After a great deal of discussion we and Colautti came up with distinct goals & objectives as well as target markets, client usage patterns and so on. From here we developed what we think is a professional and clean website, which has everything Colautti needs to build the best digital home in their market.
To define their brand we wanted to develop a modernized version of their logo, while keeping the traditional colours intact. Then the rest was simple – listen to what Colautti wants, and deliver what they expect. Their SEO is now producing significant results (classified), and Colautti could not be happier.
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Transmission Ended
View the Colautti site.